At Callen Construction, after listening to what the client is seeking in a renovation project, we often suggest a product or an interior or exterior design for our clients, carefully considering what works best for their particular situation. We want to give homeowners the best options to enhance their largest investment. That’s why I was so impressed with the strategy of one of our suppliers, GAF Roofing.
In attending a GAF conference this spring, I learned more about GAF’s decision to have a lifetime warranty on their three designer shingle options – Timberline Architectural, Ultra-Premium Designer, and Value Collection Designer Shingles. This decision was based on management’s focus on shingle performance and technical innovation – a four-year process that included all phases of the shingle composition – glass mat, process control, granules protecting the shingle, and type of asphalt used. The years of research and development enabled GAF to issue the lifetime warranty for its entire premium line of roof shingles. This change has been made possible by GAF’s Advanced Protection™ Technology. This innovative shingle technology has resulted in shingles that offer improved performance, including superior durability and wind resistance.
Before attending the conference, it was my understanding that this may have been a marketing decision. But now I know, due to the company’s comprehensive research, it is the company’s philosophy and belief in its products.
I’ve been promoting the beautiful and stylish GAF Roofing to Callen customers for years now, and this is even more reason to do so. GAF was a pioneer in manufacturing a dimensional shingle, the Timberline. Homeowners who chose the Timberline had a rich-looking roof, unique from the standard 3-tab shingle. Timberline is pretty common now in roofing projects or new subdivisions and we still like the way it looks and performs. But now everyone can afford the beauty of a designer shingle to make their roof pop! GAF lifetime Ultra-Premium Designer and Value Collection Designer Shingles are only a fraction of the cost of traditional slate, wood shakes, or expensive metal roofing.
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| Timberline Architectural Shingle |
Want to see how a roof can make a difference in your home? Visit www.callenconstruction.com/home-exteriors-products/roofing.html and click on “Virtual Home Remodeler.”
The Virtual Home Remodeler allows you to select from almost 50 different house styles. You can click on roofing options and the roof will be transformed to the color and style you picked. You can go further and change the color and the product on the exterior walls and trim to get the complete picture. I think this is a great tool for anyone considering an exterior makeover or planning for one in the future.
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| Value Collection Designer Series |
As you will also see from using this site and the variety of shingles, GAF realized from their research that homeowners wanted a selection of roofs that are not cookie-cutter, along with a life-time warranty.
All this tied in nicely with GAF’s 125th anniversary in business – this company has been around a long time and in fact absorbed another excellent roofing company, ELK, in 2007.
Another reason I like GAF is that it aligns so well with our philosophy at Callen. Since we began our business – and this is our silver anniversary year – we have been committed to providing our customers products that are reliable, long lasting, and enhance the appearance and value of their homes.
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