Callen is pleased to announce it has formed a strategic partnership with Bay View Shade and Blind, a third generation owned and operated window treatment company based in Waukesha with more than 90 years in business. The collaboration will benefit homeowners looking for a complete window transformation experience.
Homeowners interested in window replacement or window treatments can view the products together in both Callen’s Muskego showroom or Bay View Shade and Blind Waukesha showroom, allowing them a one-stop shopping experience.
“The relationship between the two companies began more than 10 years ago when Bay View Shade and Blind provided window treatments for some Callen employees,” said Mike Wood, Callen Vice President. “They had a great experience, similar to what Callen’s customers enjoy.”
“We have worked with Callen for more than 10 years and it has always been a positive experience, as they do quality work,” said Brian Pacholski, Bay View Shade and Blind Chief Operating Officer. “The timing to pursue this opportunity was right and it made great sense to form a partnership.”
When Bay View Shade and Blind moved to its new showroom in Waukesha, Callen was intrigued by the idea of pursuing a formal partnership. “Our businesses seek the same type of customer, but we aren’t direct competitors. We are both providers of unique, exclusive, and high-quality products, such as our Infinity from Marvin windows and patio doors. We saw the opportunity to partner with a company that had a similar history and values, with a desire to grow their business,” Mike said.
“The way Callen values their customers and team members is very like-minded to our company culture,” said Brian. “Our two companies are similar in that we both represent and install quality products, working with our clients in a professional manner.”
“There are a variety of beautiful window treatments in our Muskego showroom, and they look terrific,” Mike said. “We now also have all the window styles we carry on display in the Bay View Shade and Blind Waukesha showroom. Customers get to view both products together, creating a synergy between the two companies.”
“This is a true partnership in that each facility has the other’s products on display, with staff able to share information on each other’s products. We will also partner on future events and sales promotions,” said Brian. “We look forward to a long-term partnership that will benefit each business and the communities we serve.”